Depending on what has been agreed in the previous stage, we then develop the concept of the web site. This is usually presented in 'flat' graphics form and shows the design of the site with a site plan of how the sites navigation structure will work.

We agree navigation, page layout, colours, graphics and fonts. The concept can be revised several times until the client is happy with the format.

In certain instances we also produce a mock up of the site, this will be a draft of how the site will look when complete. It is often useful when trying to visualize how navigation structures will work in HTML.

Where flash is required, usually a story board will be created to communicate the concept of any animation. We also provide mock ups in flash to demonstrate an effect or concept when required.

We don't progress to construction until the client is completely satisfied with the concept and make as many changes as is required.